Local SEO Edinburgh

For any company’s website, several factors are considered for its search engine optimisation in Google search.

An experienced search engine consultant, who has expertise in making websites gain more traffic by being visible on search engine results can greatly assist with this process. Higher rankings equals more traffic to your website and therefore more customers and potential buyers.

Clients may be searching for additional knowledge about your enterprise e.g. address, phone number, name of the business, working hours, exact location, the services that you are offering or even the kind of products which you are selling and their different brands. Each time clients search for such type of information, they get results with the help of search engine optimisation.

There are two types of search optimisation; the local search and the national search. So we shall take a look at their differences when it comes to Google search.

Local Search

The centre of attention in this type of search is on a particular location e.g. a town, a city or a county. This is very important to businesses especially small businesses.

They help a company’s website in gaining more traffic by being visible to clients within your region. If you are highly visible in terms of search result ranking, then it means that your website will be among the top lists of search results for people within your locality, who are searching for your category of business. This makes it easier for potential customers to visit your physical place of business. You may even show up on Google Maps.

Local search is the best in providing details of small products and services. Its therefore important that you expand your local search results.

Nowadays purchasing of products online has become much safer. And if by any chance clients find your company’s product in search results and you happened to be geographically closer to your clients, then they will prefer buying items from you, which will be safe for clients to rely more on a local company.

Local search can be used by both local companies and national companies since it provides relevant information targeted to the client searching for a product or service in a specific area.

Local search is also beneficial since it delivers highly relevant search results to the clients. Therefore, clients can easily access the products and services they search for in a particular location, and businesses attract clients who are ready to buy. On the other hand, National search provides multiple and at times irrelevant results.

A local search that has optimally been applied can generate more benefits to local enterprises by helping them become:

  • > >Noticeable in search results for Google search
  • > >Visible in map searches of local enterprise
  • > >Become noticeable in business listings


National Search

This type of search focuses on targeting particular keywords without considering the location within your country. In this case, you attract searchers countrywide.

It’s a good approach especially for big companies but its also a disadvantage to most enterprises especially the small businesses which find it difficult to compete with sites that rank on the top pages of search engine results. Therefore, for most small enterprises, it’s more beneficial and cost-effective using the local search.

National search gets much consideration from marketing departments because they have a wide coverage.

At times it’s not necessary for a company to have a location in a certain area for it appear in local search results for a specific local area, but as long as it can offer clients a service or a product which it can deliver to the specific location, then it can successfully appear on top of local searches.

In conclusion, it’s advisable for your business website to have all the necessary information that clients would like to know about you, your location and what you do. It’s also important to maximize your search engine optimisation by putting information that is unambiguous to Google search engine.

If poor skills are applied on search engine optimisation you will rank poorly on Google search and won’t appear in the first pages of search engine results. Therefore, it will be hard for clients to visit your company’s website.

If you optimally apply the search engine optimisation techniques, you will end up on top listings of Google search results, which means that:

>you are visible in search results for google search.
>you appear in the lists of major directories.
> you are visible on map searches of local businesses.
>you are visible in business listing.
> you are on a Geo-Targeted Landing Page that illustrate your business.

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