Do It Yourself SEO

Search Engine Optimisation Edinburgh

Have you ever wondered what happens after entering a specific word in a search engine and then hitting enter on your keypad? What about the many results that appear in sequence with some appearing on the top and others at the very bottom of the page? Well, all this is connected and made possible by what is called SEO. SEO is an acronym for search engine optimisation, which is a very powerful technique for website marketing. SEO is a special technique that makes your site to rank top of all the millions of similar pages on response to any search query at any given time. If you have your own business website then you must have at one time or another asked yourself if you can do SEO yourself. The simple answer to that question is YES; however this does not always mean that you should do it yourself as there are so many things to put into consideration before making this decision. The first step is learning what SEO techniques involve and how time consuming it really is.

What SEO involves.

It is imperative to understand what you are getting into before taking the first step. Therefore, before deciding to take care of all optimisation needs on your web page by yourself, make sure you understand what it actually entails. SEO can be very tedious and time consuming when you decide to do it all by yourself as it involves various procedures such as the whole site restructuring, creation of high quality web content that can draw the kind of traffic you require, linking building, market research, marking up content and so many others. All these put together can affect other responsibilities you have because they require hours of work and research to achieve desired results.

Although what you really have to ask yourself before taking on the SEO needs of your website are the following questions:

Do you have the time required to do search engine optimisation?
How important is your time to your business, what is it worth?
Is your time, better spent on learning how to and doing SEO or what you are specialised in?

The answers to these questions will help you understand if it is possible for you to do quality SEO. It will also help you make the right decision before you put all you have worked for at risk with trying to learn and master search engine optimisation.

How does the SEO function?

There are a number of procedures and steps that defines the SEO that the search engines such as Google usually have to follow before they can deliver the results of the search queries. First and foremost is the crawling process whereby the search engines will have to crawl the entire web to find what is available in respect to the search query and this is made possible by the crawler/spider software. After crawling, is indexing of all the contents, after which it will store the pages in a giant database where it can be easily retrieved later on. After getting the search requests, the search engines will then begin to process them by basically trying to compare the indexed pages inside the database to the search strings of the search requests. After processing, the next step is to calculate the relevancy of all of the pages in the index with the available search strings. Finally, the results will be retrieved which is the last process by simply showing or displaying the results on the browsers.

Factors affecting the SEO ranking

Search engine optimisation will always require you to be very attentive and careful with the key words and key word density. The number of times a specific word or phrase appears in a specific article or page is very important and can easily influence the ranking of that particular site, page and articles. The key word density is equally important as the keyword which is a percentage of the number of times the keyword have appeared on the website comparing it to the total number of the words on the page.
Search engines, are so in love with content and links moreover, the more the number of pages you publish, the higher your chances of being found and ranked highly.

So before you go on wasting hours of time trying to optimise your web page and stopping half way because you are overwhelmed you should consider outsourcing the job to professionals. You can easily enlist the SEO services of some qualified experts from the internet that will help you greatly improve the ranking of your pages and your entire business at large. You should however study the SEO provider company and make sure that the have the right experience and skills to get the job done.

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