Local SEO Edinburgh

For any company’s website, several factors are considered for its search engine optimisation in Google search.

An experienced search engine consultant, who has expertise in making websites gain more traffic by being visible on search engine results can greatly assist with this process. Higher rankings equals more traffic to your website and therefore more customers and potential buyers.

Clients may be searching for additional knowledge about your enterprise e.g. address, phone number, name of the business, working hours, exact location, the services that you are offering or even the kind of products which you are selling and their different brands. Each time clients search for such type of information, they get results with the help of search engine optimisation.

There are two types of search optimisation; the local search and the national search. So we shall take a look at their differences when it comes to Google search.

Local Search

The centre of attention in this type of search is on a particular location e.g. a town, a city or a county. This is very important to businesses especially small businesses.

They help a company’s website in gaining more traffic by being visible to clients within your region. If you are highly visible in terms of search result ranking, then it means that your website will be among the top lists of search results for people within your locality, who are searching for your category of business. This makes it easier for potential customers to visit your physical place of business. You may even show up on Google Maps.

Local search is the best in providing details of small products and services. Its therefore important that you expand your local search results.

Nowadays purchasing of products online has become much safer. And if by any chance clients find your company’s product in search results and you happened to be geographically closer to your clients, then they will prefer buying items from you, which will be safe for clients to rely more on a local company.

Local search can be used by both local companies and national companies since it provides relevant information targeted to the client searching for a product or service in a specific area.

Local search is also beneficial since it delivers highly relevant search results to the clients. Therefore, clients can easily access the products and services they search for in a particular location, and businesses attract clients who are ready to buy. On the other hand, National search provides multiple and at times irrelevant results.

A local search that has optimally been applied can generate more benefits to local enterprises by helping them become:

  • > >Noticeable in search results for Google search
  • > >Visible in map searches of local enterprise
  • > >Become noticeable in business listings


National Search

This type of search focuses on targeting particular keywords without considering the location within your country. In this case, you attract searchers countrywide.

It’s a good approach especially for big companies but its also a disadvantage to most enterprises especially the small businesses which find it difficult to compete with sites that rank on the top pages of search engine results. Therefore, for most small enterprises, it’s more beneficial and cost-effective using the local search.

National search gets much consideration from marketing departments because they have a wide coverage.

At times it’s not necessary for a company to have a location in a certain area for it appear in local search results for a specific local area, but as long as it can offer clients a service or a product which it can deliver to the specific location, then it can successfully appear on top of local searches.

In conclusion, it’s advisable for your business website to have all the necessary information that clients would like to know about you, your location and what you do. It’s also important to maximize your search engine optimisation by putting information that is unambiguous to Google search engine.

If poor skills are applied on search engine optimisation you will rank poorly on Google search and won’t appear in the first pages of search engine results. Therefore, it will be hard for clients to visit your company’s website.

If you optimally apply the search engine optimisation techniques, you will end up on top listings of Google search results, which means that:

>you are visible in search results for google search.
>you appear in the lists of major directories.
> you are visible on map searches of local businesses.
>you are visible in business listing.
> you are on a Geo-Targeted Landing Page that illustrate your business.

Internet Marketing Edinburgh

Marketing your product online helps you to connect to more customers and increases your chance of getting in more sales and reaching that online marketing success. However, if you are one of those people who are just starting to venture into this online business you may find it hard to setup a strong base in this market.

Thankfully there are a lot of successful entrepreneurs who are willing to help and share their knowledge to make your online business venture a feat and fruitful one. There are also a lot of options and tips online that you can undertake should you wish to be successful in this field. Below are some tips that you might want to consider when starting your online venture:

As a starter in the business it would be beneficial to have a professional website that is easy to navigate and provide information to customers fast. Having presentable and professional web pages and online accounts also helps an entrepreneur or marketer get better impression from visitors and customers and would likely lead to a beneficial transaction between parties. Checking the current trend in the design industry helps a lot on giving you an idea of what a professional website should look like.

Attend webinars of well-established marketers, attend to as many as you can until you are confident you have learned enough knowledge from them. It doesn’t matter if your field or niche is different as theirs, what matters is that you learn how they deliver their webinars to their audience and how they establish a connection with them. Learning how to deal with customers properly in real-time would help you build a strong connection with them and it makes you provide your message and sales pitch more easily.

Ask expert advice and don’t be afraid to partner with some established marketers. There are a lot of generous online and offline consultants that are more than willing to share their knowledge to aspiring individuals in the market, don’t be afraid to approach them. Partnering with some of the well-established consultants in the market today does not only benefit you to gain more knowledge from the business but it also helps you get some leads. And leads are important if you wish your business to last long and be successful.

Online marketing and consultancy business requires a lot of time, effort, enough skills and most specially connections if you are still establishing your name. It may not be easy at first but if you get utilize the appropriate tools for your business and acquire the right knowledge things will be a bit easier. Always make connections with new and old individuals in the market, you will learn exciting information and get a better grasp of the business as you move towards imprinting success on your name in the industry.


internet marketing agency edinburgh

Return of investment, commonly abbreviated as ROI, can in the most simple way be defined as a measure used in business to evaluate the profit progress of a business enterprise against the investment capital ventured. More specifically, it can be defined as the amount of profit returns or benefits that an investment from a single business or a number of them generate. It is the measure of the financial consequences of a business based on the magnitude and timing of the investment. Where the profit favorably compares to the cost of investments, it is referred to high return of investment. However, return of investments does not account on time value of the capital as it is of little harm.

Therefore, in other words, it is a ratio and actually it is presented mathematically as a ratio. Return of investments is the ratio of the difference between the gain from investments and the cost of investment to the cost of investment. It is usually presented as a per cent and mostly used by personal evaluation.

ROI has grown to become a very essential business metric over the past decade. It has found use especially in the determination of the viability of a certain investment to prevent losses. It enables close examination of the total efforts in terms of capital investments against the returns from them in a business entity so as to figure out if it is safe to undertake the business or not. By so doing, many small scale business people and the large business owners can greatly save themselves from the impact of unforeseen loss that would have hit them. ROI is also applied in comparing the different components of a portfolio in a project.

As profit refer to the measure of the performance of the business, it should not be confuse with the ROI which deals with the money invested in a business and the returns realized from it. There are many ways of calculating ROI. First it can be calculated in other terms as social returns on investment (SROI). It is a means based on principles used to measure extra financial value such as environment and social, in relation to all the resources invested. This method is especially used to evaluate the impact of the stake holders in a business environment.

It must be further known that the figure from the ROI alone may not be sufficient enough for the business man or woman to result into a decision over another. The found result of the ROI, does not necessarily indicates that the pattern of the profits to come will have the same outcome as before. This means that uncertainty of the business require more other objects incorporated to approve it.

Many specialists finally prefer to come up with a better decision of using the discounted cash flow stream together with the return of investments. The discounted cash flow is the inflow and outflow of the present values. Whenever extensive capital comes early and extensive profit comes later, the return of investments becomes lower than the earlier calculated one.
Many of the various financial metrics give the investment perspective of the required action or the necessary decision. This shows that every metric brings a comparison between the timing of the returns to the timing of the cost. But, the major metrics of cash flow such as return of investments , the IRR, NVP, and payback period, deals with the comparison differently portraying different messages.

But, how can one choose on which type of business to apply the return of investments? Most financial specialists always will look forward to project an estimated value of the cost and the profits or benefit obtained from two or even more scenarios. However, only the pattern that presents an incremental behavior will allow the specialist to construct the idea using the return of investments. That of which the difference between the profit and the corresponding cost portray the incremental pattern will be easily analyzed using the return of investments. This means that only the incremental figures of the cash flow statements are most appropriate for the return of investments. These statements directly represent the cash inflows and cash outflows attributing to the action taken.

Do It Yourself SEO

Search Engine Optimisation Edinburgh

Have you ever wondered what happens after entering a specific word in a search engine and then hitting enter on your keypad? What about the many results that appear in sequence with some appearing on the top and others at the very bottom of the page? Well, all this is connected and made possible by what is called SEO. SEO is an acronym for search engine optimisation, which is a very powerful technique for website marketing. SEO is a special technique that makes your site to rank top of all the millions of similar pages on response to any search query at any given time. If you have your own business website then you must have at one time or another asked yourself if you can do SEO yourself. The simple answer to that question is YES; however this does not always mean that you should do it yourself as there are so many things to put into consideration before making this decision. The first step is learning what SEO techniques involve and how time consuming it really is.

What SEO involves.

It is imperative to understand what you are getting into before taking the first step. Therefore, before deciding to take care of all optimisation needs on your web page by yourself, make sure you understand what it actually entails. SEO can be very tedious and time consuming when you decide to do it all by yourself as it involves various procedures such as the whole site restructuring, creation of high quality web content that can draw the kind of traffic you require, linking building, market research, marking up content and so many others. All these put together can affect other responsibilities you have because they require hours of work and research to achieve desired results.

Although what you really have to ask yourself before taking on the SEO needs of your website are the following questions:

Do you have the time required to do search engine optimisation?
How important is your time to your business, what is it worth?
Is your time, better spent on learning how to and doing SEO or what you are specialised in?

The answers to these questions will help you understand if it is possible for you to do quality SEO. It will also help you make the right decision before you put all you have worked for at risk with trying to learn and master search engine optimisation.

How does the SEO function?

There are a number of procedures and steps that defines the SEO that the search engines such as Google usually have to follow before they can deliver the results of the search queries. First and foremost is the crawling process whereby the search engines will have to crawl the entire web to find what is available in respect to the search query and this is made possible by the crawler/spider software. After crawling, is indexing of all the contents, after which it will store the pages in a giant database where it can be easily retrieved later on. After getting the search requests, the search engines will then begin to process them by basically trying to compare the indexed pages inside the database to the search strings of the search requests. After processing, the next step is to calculate the relevancy of all of the pages in the index with the available search strings. Finally, the results will be retrieved which is the last process by simply showing or displaying the results on the browsers.

Factors affecting the SEO ranking

Search engine optimisation will always require you to be very attentive and careful with the key words and key word density. The number of times a specific word or phrase appears in a specific article or page is very important and can easily influence the ranking of that particular site, page and articles. The key word density is equally important as the keyword which is a percentage of the number of times the keyword have appeared on the website comparing it to the total number of the words on the page.
Search engines, are so in love with content and links moreover, the more the number of pages you publish, the higher your chances of being found and ranked highly.

So before you go on wasting hours of time trying to optimise your web page and stopping half way because you are overwhelmed you should consider outsourcing the job to professionals. You can easily enlist the SEO services of some qualified experts from the internet that will help you greatly improve the ranking of your pages and your entire business at large. You should however study the SEO provider company and make sure that the have the right experience and skills to get the job done.

Once upon a time, long ago, the internet was a novel curiosity. While it was met with instant and highly adopted applications, its true potential, and its true place as the backbone of society had yet to be realized. This was a time when a website was an optional and somewhat hobbyist endeavor, even for big companies.
Certainly, few wise corporations dismissed the wisdom of designing a web page, but building a functional site versus building a great, well-designed site is a significant contrast.
In these formative years, mastery of design skill, or rather the lack thereof was forgiven often enough. Even the “best designed” pages of the early days were quite unattractive, in retrospect.

As browsers themselves became more powerful along with their host computers, fancier technologies, though still truly limited, came along to add just a little bit of panache to the serious website.
And so, near the turn of the century, the first inklings of real competition by show via online presence came about. And in the wake of this new field came many professionals skilled in the new forms of programming, of design and implementation.
As nicely done as these pages could be, accomplishing that kind of quality was very, very far from easy.

Since those days, the internet’s available bandwidth to deliver content has rapidly expanded, allowing multimedia-rich web experiences as smooth and natural as native interfaces. And along with this expansion of use and expansion of power has come a massive increase in the skill required to make it all work excellently.
Even with the advent of managed systems like WordPress and the like making web presence professionally accessible to the masses, actually employing those services well is a daunting task even now.

Nowadays, no professional can afford to neglect a strong, professional web presence, if they wish to succeed. As time continues to pass, the internet will overtake increasingly more facets of daily life, as is reasonable for it. There will come a time when minimal, poorly-handled or nonexistent web presence will spell certain doom for a company.
Well, we’re not all artists, programmers or interface designers. Those are very high-level skills requiring an innate talent and a lot of knowledge of the mediums in question.
Hiring a permanent web department is often impractical for a lot of companies, and so that means seeking out a design and implementation service that really knows what they’re doing. Fail to mention, really gets your company’s mission as well.

In the past, this has required scouting a multitude of more niche services, covering the very wide array of skills that go into modern sleek web design. This included interface designers, graphic designers, PHP programmers, database specialists, IT gurus and of course content writers.
Never did it really seem possible to find someone who not only did it all, but did it all exceedingly well.

Fortunately, Rapid Digital is exactly that kind of company. We know what companies are looking for in a comprehensive web presence. We live and breathe user experience, interface and graphical design and the fickle science of SEO.
We’re here to design a comprehensive and intuitive website for you, offering WordPress SEO optimization, complete with custom graphic design for themes, logos and branding.
We can integrate the best WordPress plugins as well.
On top of this, no need to scrounge the dregs of freelance writing sites to locate and take a leap of faith with random writers. Put your trust in us to handle complete and total content creation as well.

Bespoke HTML or WordPress site? Not a problem at all, we can build on anything that already exists, and make it sing for you guaranteed. We believe that all websites, no matter how small or how tremendous should be equally competitive and effective. We can work with additional technologies beyond WordPress, integrating the massively multimedia experience the most competitive tech-savvy companies use to compete in the new age.

In this modern age, your presence on the internet is going to be the very first impression you make. And, people are not easily impressed in the 21st century. A site without any flash or flair, a site without any soul or dynamism is a site that isn’t going to get traffic or exposure.
We capture that soul, that magic every time we create a new site, or build upon an existing one. We love what we do, and what we do is to bring the best internet presence to your organization that money can buy. Did we mention that in this case, it’s not even that much money?

We work tirelessly to keep our rates as competitive as possible so any business or organization has equal access to our elite services. Nobody should be without that chance to shine before the world which only a well-built internet presence can create.
With the power of search engine optimization, high quality WordPress integration and skinning, we can help you produce that immaculately professional website to rival competitors and wow the masses.
A wise philosopher once said that a man who did not make the most use of the tools he was given was a man who was a fool. There has never been a truer statement made in all of history.

There is a vast, living network of people, of lives and wants and desires just waiting for you to reach out to them. Let Rapid Digital’s phenomenal web design and customization skills help you reach out to them and become the success that your company deserves to be in this brave new world we find ourselves in.
We understand that in such a profoundly internet-based world, you have a nearly infinite number of choices for who can build your AAA presence online. Don’t let this vast abyss keep you from becoming the great success you can be through the power of the digital world.

Rapid Digital just knows how things work, and we can give you access to the greatest source of unlimited potential ever conceived. We aren’t satisfied until you also feel the at awe upon viewing your website. Your satisfaction is more than guaranteed, it is destiny.

At Rapid Digital, we mean business, just like you.